
Floyd's
Inspired by a forgotten chapter of Swedish brand history, Floyd's is being reimagined for a new generation. Our ambition is to build a modern consumer brand rooted in nostalgia, strong identity, and products people genuinely love.
Some Stories Deserve Another Chapter
In 1975, Floyd's opened its doors and became one of Sweden's earliest hamburger restaurant chains.
Named after boxing legend Floyd Patterson and developed by Lithells, Floyd's introduced a generation of Swedes to a new kind of dining experience. The brand would later become part of what evolved into Clock, but its place in Swedish restaurant history remains.
More than fifty years later, the Floyd's story continues to inspire. Not as a recreation of the past, but as the foundation for something new.
Today, we are exploring what a modern Floyd's could become — a brand built around bold ideas, memorable experiences, and a genuine love for great food.





